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Analytical CRM


Systematic processing and analysis of customer data (e.g., reactions, clicks, contacts) is a challenging task. But it’s worthwhile taking it on. Thanks to an analytical CRM, companies can improve the relationship with their customers. This especially applies to the acquisition of new customers and an increase in the loyalty of existing ones, as well as the reduction of customer churn. 


We use AI to create affinity scoring. With affinity scoring, companies can, for example, detect next best offers and identify potential churners in good time. 


Analytical CRM brings many benefits. These include improved rates of contracts signed compared to non-qualified customer data, and higher sales commission revenues. 

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Andreas Strunz msg

Andreas Strunz
Head of Center of Competence
Financial Artificial Intelligence
msg for banking ag