Analytical CRM

Challenge 

Systematic processing and analysis of customer data (e.g., reactions, clicks, contacts) is a challenging task. But it’s worthwhile taking it on. Thanks to an analytical CRM, companies can improve the relationship with their customers. This especially applies to the acquisition of new customers and an increase in the loyalty of existing ones, as well as the reduction of customer churn. 

Solution 

We use AI to create affinity scoring. With affinity scoring, companies can, for example, detect next best offers and identify potential churners in good time. 

Benefit 

Analytical CRM brings many benefits. These include improved rates of contracts signed compared to non-qualified customer data, and higher sales commission revenues.